Access control intercom how to improve market competitiveness?

The market is constantly changing and competition between companies is cruel. Today's winner is not careful, it may become tomorrow's loser, yesterday's losers, after continuous efforts and persistence, it is possible to stand up in the industry reshuffle and become the ultimate leader in the industry. The boss." After two decades of development, China's building intercom is also playing an important role in the entire security industry and occupies a certain market share. However, with the homogenization of products and the intensification of market competition, how can building intercom manufacturers improve the competitiveness of their products and allow themselves to stand firm in the entire security industry and remain invincible?

1. Increase investment in product technology R&D investment Technology R&D investment is like a fresh stream of blood, constantly injecting into the heart of the company, providing new energy and power for the enterprise.

The world is developing, the society is developing, and the industry is developing. In such an accelerating development, the replacement of products and technologies is also very rapid. A successful company can never use only one technology to lay the world. As building intercom manufacturers, if they do not study more advanced technology in time and keep up with the pace of the current era, companies will be swiftly seized market share by those who come from behind and will be left far behind.

Here, we can use the case of the United States and Samsung to illustrate the importance of technological R&D investment. At the end of 2011, the United States’ large-scale layoffs have caused people's suspicions. This move by the United States made many people feel puzzled. It was once conceived by the industry that when it was possible to catch up with Shanghai and sit on the beauty of the home appliance industry, why would it fall into such a dilemma?

Later, through the analysis of the industry, the truth revealed the water a little bit. It turned out that before the United States singing all the way, behind the rapid rise in turnover, most of the funds actually come from the government's financial subsidies!

Let us look at a set of data, perhaps we can understand why the United States will be caught in a business dilemma: In 2010, the United States of America's electrical operating income more than 100 billion yuan, while R & D investment is less than 25 billion yuan, R & D investment accounted for only 3% of operating income that year. As Gree, the competitor of the air-conditioning industry in the United States, R&D investment accounts for 5% of operating income, and the gap is not small. Let's take a look at how Samsung did it: In 2011, Samsung Electronics invested approximately US$9 billion in R&D (not RMB), R&D investment was second only to ***, ranking second in the world!

Of the top 20 global R&D investments in 2011, only Huawei was selected (R&D investment was approximately US$2 billion, ranking 18th.)

Regardless of which industry to do, R&D investment is critical to a company, and it even determines the fate of the company. In the same way, in our building intercom, we are constantly developing new technologies, improving the functions of various modules of our products, and optimizing the performance of our products. This will be crucial for the future development of our company.

2. Pay Attention to Corporate Culture Corporate culture is the lifeblood of a company's development. It is not only aimed at building intercom manufacturers. Any company that wants to earn a seat in market competition and establish its own brand needs corporate culture as its support.

The establishment and promotion of corporate culture is not a matter of overnight, nor can it be accomplished by the company's top management alone, but it requires the joint efforts and persistence of the entire team. The employee's work enthusiasm, work beliefs, and customer service attitudes all directly relate to the image of the product brand in the public psychology. Therefore, from another perspective, corporate culture is related to the image of a corporate brand and the influence of a brand.

Creating a good working atmosphere and informing and promoting corporate culture is another important way for companies to increase their brand competitiveness.

three. The business volume should be built on the basis of guaranteeing product quality. Building intercom has been developing all the way to the present day. Due to the low threshold of product homogeneity and the country's economic control, the intercom market has been washed over and over again. A group of companies followed one batch after another. Of the companies that disappeared, a large part of them were simply ignoring the quality of product research and development, while ignoring the quality of products in the past. There is a certain foundation in terms of quality and technology.

The development of an enterprise cannot be based solely on business volume. Business is only a short-term interest. What really feels about the destiny and long-term interests of the company is whether the product has excellent technology and the quality that is recognized by people. Because product quality is the prerequisite for guaranteeing business volume.

four. Emphasis on channel construction and brand promotion Marketing channels are a link that every enterprise should pay attention to. Product technology is like the heart of human beings, but marketing channels are connected to a single blood vessel that leads to a variety of heartbeats, lacks these blood vessels, and are healthy again. The heart will also fail.

At present, building intercom companies pay great attention to the construction of marketing channels, but also have their own marketing methods, such as the development of dealers, distributors, channels, or establish offices throughout the country, open up service points. These are the traditional channels, but recently, the development of e-commerce in the security industry seems to be favored by many security companies. However, this channel approach is not suitable for the building intercom industry in the end, but the views of people in the industry have not been unified.

The party with divergent opinions believes that building intercoms are mostly presented as solutions. The situation of single sale is not common, and e-commerce is a form of sales of goods sold online. Therefore, it is not suitable for the intercom industry. However, the other side who believes different opinions believes that no matter which industry, the use of e-commerce as a marketing channel can be achieved. E-commerce simply provides merchants with a platform for product display. As long as the online transaction is completed, the offline installation guidance and maintenance work of the merchant can also be achieved through the negotiation between the merchant and the buyer.

In fact, for companies, no matter what kind of form, as long as they can find the correct entry point, any channel can be tried.